DoorDash launches "ultra-fast"delivery service in New York

DoorDash is hoping to expand the speedy delivery service both in New York and across the US.

DoorDash has upped the ante in the grocery delivery wars by launching an “ultra-fast” service in New York City. 

The US firm is pledging deliveries of between 10 and 15 minutes with customers offered groceries, household items, frozen foods and local products. 

These orders will be delivered from one of its DashMart small fulfillment centres in New York with further locations coming soon, the company said.

DashMart sells a few thousand household and convenience store items, where DoorDash’s delivery workers come, collect and deliver to the customer.

DoorDash plans to expand the new zippy delivery service to other US cities over time.

The company is also testing a new employment model as DashMart workers will be full-time employers, and not independent contractors, DashCorps, a new DoorDash company, will employ courier employees, DoorDash said.

“With the introduction of DashCorps, a DoorDash company that is redefining logistics and management services, anyone looking for full- and part-time employment now has the opportunity to deliver from and work in our DashMarts, creating more choices for those looking for earning opportunities in New York," the company said in a post.

"This announcement brings together much of what DoorDash has pursued since our founding: connecting customers to the best in their neighborhoods, providing new channels and resources for merchants to thrive, and providing economic opportunity for those who earn with our platform," the company said in its post about the service.

DoorDash, which went public in 2020, competes in the US against the likes of GrubHub and UberEats.

Its latest financial figures show that in the third-quarter revenue rose 4 per cent to $1.28 billion, topping estimates of $1.18 billion.