CEO
CEO (aka The Hog Whisperer) of Ivy Farm Rich is a commercial leader with a history in building successful brands. First at Proctor & Gamble, both in the UK and the US, later at Red Bull, and more recently in the international expansion of craft brands owned by Heineken. He holds an MBA from Sam Walton Business School in USA and a BA in Business from the University of Sheffield. Rich can often be found playing champions leaque garden football with his three energetic children who are also the unofficial Chief Animal Huggers at Ivy Farm.